The "Huh"ization of What?

Via the NYTs:

There was a time when the Champs-Élysées stood for grand living, high style and serendipity...But the road where de Gaulle celebrated France’s liberation from the Nazis, the one known as “the most beautiful avenue on earth,” has, like Times Square and Oxford Street in London, turned into a commercialized money trap...And so, in a truly French moment, the Paris city government has begun to push back, proclaiming a crisis of confidence and promising a plan aimed at stopping the “banalization” of the Champs-Élysées.

Which only goes to show that even when the French are right, they are still pretentious.